GoFika
brand identity / UI
Gofika is a Swedish café concept made as a project for a graphic design course at Northern Arizona University during my exchange semester. The project goal was to create a logo, logo animation, visual identity, and UI design for the brand.
Role
Visual Designer
Course
Graphic Design 3 (VC 303)
Date
Fall 2022
Links
Our Mission
At GoFika, our mission is to bring the heart of Swedish culture to the world. Inspired by the beloved tradition of fika, we offer more than just a cup of coffee and a pastry - we offer a moment to slow down, connect, and enjoy life’s simple pleasures. Whether you're a coffee enthusiast picking up your daily latte, someone looking to share cozy moments with loved ones, or simply curious about Swedish culture, GoFika is your place. Everyone is welcome at our table.
Brand Core Values
Culture & Connection
At GoFika, we celebrate culture, diversity, and the beauty of human connection. We’re proud to share the Swedish tradition of fika with our community—and just as importantly, we love listening to your stories. Everyone’s background, journey, and experience matter here.
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Quality & Care
We’re committed to serving high-quality products made with love. Our pastries are homemade using organic, local ingredients whenever possible. We also ensure our team is well-trained in food safety so that every bite is both delicious and trustworthy.
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Sustainability & Responsibility
Caring for the planet is part of who we are. From thoughtful sourcing to eco-friendly packaging and mindful recycling, we strive to minimize our environmental impact and operate with sustainability at heart.
