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MY STORY

I'm a visual and product designer who leads with empathy and storytelling. My background spans UX, brand design, and content creation. What connects all of it is the same core belief: the best experiences, whether a product flow or a social media post, work because they understand how people actually think and feel.

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My path has been a bit unconventional. I spent two years living in San Francisco as an au pair, then studied New Media Design in Sweden, and now work in early childhood education while continuing to design and create. That mix has made me a sharp observer of human behavior, a clear communicator across cultures, and someone who brings genuine warmth to everything I make.

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I care about work with purpose. I'm drawn to brands and products that improve lives, build community, or bring people closer together. I bring a cross-cultural perspective, a designer's eye for clarity and hierarchy, and the creative instinct to tell stories that resonate.

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I'm looking for roles where design, storytelling, and human connection overlap — whether that's in product design, brand, content, or social media.

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SPECIALITIES

User Experience

As a UX designer I have experience of the principles and techniques used to develop user-centered digital experiences. My top priority is focusing on the user by conducting user research, testing designs in iterations, and incorporating feedback and accessibility into the design process to ensure designs that solve real-world problems and meet user needs.

Graphic Design

As a graphic designer, I can create unique branding projects with typography, color theory, and composition. With my graphic design experience, I pay attention to details, I have a strong imagination and can think outside of the box. 

User Research

User research is a crucial step in my design process. It helps to understand the needs, preferences, and behaviors of the target audience, which in turn leads to a more user-friendly and effective design. By conducting user research, I can identify pain points and opportunities for improvement, resulting in a better user experience.

Front-End Dev

With experience in front-end development I have skills in HTML, CSS, JavaScript, and PHP (so also a bit back-end knowledge). I have the skills needed to develop user-centered websites and applications from scratch.

EDUCATION

Bachelor's Degree in New Media Design
Jönköping University, Sweden

Google UX Design Certificate

2020-2023
2024-2025
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FUN FACTS

A storyteller

I love capturing memories on tape so a lot of my free time goes to filming and editing videos.

I am obsessed with Fika

As a Swede, fika is a huge part of my culture. Fika simply means to slow down and enjoy a cup of coffee and a pastry. 

Aviation nerd

When I was little I often went plane spotting with my family, and since then I have always had a huge interest in aviation.

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