The Viking Run campaign
Social media marketing / content creation
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Social media content for the Scandinavian School and Cultural Center Viking Run event in San Francisco, serving a multicultural community of families. Goal: build community, promote the event, and maintain a warm and consistent brand voice across platforms.
Role
Social media assistant
Date
March 2026 - Current
01. Static graphics
Based on survey and interview insights, I synthesized six opportunity areas and prioritized the three below for design exploration. These opportunity areas will guide ideation and concept development in the next phase of the project.
02. Carousel
The post generated community participation, with families arriving in Viking costumes on race day.
03. Reel
The post generated community participation, with families arriving in Viking costumes on race day.